If a customer or auditor called right now, could you show every movement of a lot — from supplier to customer — in seconds? With BRAINR, full traceability becomes instant. Every lot, pallet and SSCC is captured digitally, every movement is recorded automatically, and the entire genealogy is visible in one click. No spreadsheets. No delays. No uncertainty.

Key Challenges in Achieving End-to-End Traceability, Solved with BRAINR

Traceability records scattered across multiple systems

When receiving, production and shipping are tracked separately, it becomes impossible to reconstruct full genealogy quickly.

Manual processes that allow errors and gaps

Paper logs and retroactive entries create missing movements, making compliance and recall readiness unreliable.

Slow response time during customer or regulatory requests

Reconstructing the path of a lot can take hours or days. BRAINR reduces this to seconds.

Core BRAINR Features for End-to-End Traceability

SSCC-based traceability at every step

Operators scan SSCCs with mobile apps, ensuring every movement and transformation is linked to the correct lot.

Instant access to all movements

Receive, transform, pack, palletize, ship — the entire path is available in seconds, with no manual digging.

Full lot genealogy

See exactly what went into each product, where it moved, how it was transformed, and where it was shipped — upstream and downstream.

Automatic linkage between receiving, production and shipping

All stages of the factory connect into one digital traceability chain, eliminating gaps or inconsistencies.

Recall-ready reporting

Generate recall reports instantly, showing affected batches and customers with complete accuracy.

Real-time data from mobile and integrated equipment

No manual transcription — traceability is captured live through apps, weighing equipment, labels and scanners.

Why BRAINR is Different

Complete traceability, not partial visibility

BRAINR links receiving, production, transformations, packaging and exports into one seamless model — no blind spots.

Driven by real-time data from the shopfloor

Operators scan once and the entire system updates instantly. This ensures records are accurate, time-stamped and complete.

Ready for audits, recalls or customer questions

Genealogy can be viewed instantly and shared immediately — eliminating the stress and uncertainty common in traditional processes.

How It Works in Practice

How does it work in practice?

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Step 1

Capture lot data at every step

Operators scan SSCCs and lot codes during receiving, production, packaging and shipping.

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Step 2

Trace movements automatically

Each movement updates the digital record — consumption, transformation, rework, palletization and shipment.

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Step 3

Access full genealogy in seconds

Teams and auditors can see the entire lifecycle of any lot instantly, from supplier to customer — and backwards.

FAQs — End-to-End Traceability

Quick Answers for Curious Minds

Smiling character with white rounded head, black eyes, wearing a blue hair net and blue outfit.
How fast can BRAINR show the genealogy of a lot?

In seconds. All movements are recorded digitally and instantly searchable.

Does BRAINR link receiving

production and shipping data automatically?

Can operators capture lot information easily?

Yes. They simply scan SSCCs or barcodes using mobile apps — no manual typing.

Is upstream and downstream traceability supported?

Fully. You can track a lot back to the supplier and forward to every customer shipment.

Can BRAINR generate recall reports automatically?

Yes. The system identifies affected batches and customers instantly.

Does this replace spreadsheets and paper logs?

Yes. All traceability data is digital, real-time and fully consolidated.

Still got questions?
Isometric diagram showing poultry farm to factory process including farm with animals, packaging, processing, inspection, and cold storage linked by the BRAINR system.Isometric illustration of an automated food production line with machines mixing, cooking, and packaging ready meals on conveyor belts.
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Over €1B in Annual Food Production

We know your struggles. They once were ours.

We understand the challenges you face because we've been there too. Our journey has taught us valuable lessons that we're eager to share.