🐟 Fish & Ultra Frozen: Full control of batches and operators, from entry to shipment, with BRAINR

min read
July 6, 2025

❄️ In fish, everything is noticeable. And everything pays for itself.

Those who work in the sector know:
The margin is tight.
The product is delicate.
AND there's no room for disorganization.

📦 A misidentified batch can contaminate an entire pallet.
🔁 An operator error can compromise a production.
🚫 A deviation in temperature could jeopardize food safety.

Therefore, each phase of fish processing, fresh or deep-frozen, must be controlled by the second.
This is where the 🧠 BRAINR Change the game.

🧑 ‍ 🏭 The case of Ricardo, production manager at FresherFoods Mar

Ricardo leads the frozen fish operation of Fresher Foods, where fish is filleted, packaged and shipped for retail, export and foodservice channels.

As early as 06:45, he logs into the BRAINR app.
Check out the batches received at dawn: frozen hake from Norway, Indian tuna loin, fresh national horse mackerel.

📲 Each batch entered with code, supplier, origin and confirmed temperature.
📍 Each pallet is geolocated by camera and reception area.

🔪 The processing starts. And BRAINR follows everything.

Line 1 begins to fillet the horse mackerel.
The operator António records the pistol starting.
Every hour, the system updates:
✔️ quantity of fillets produced
✔️ accumulated waste
✔️ active cutting time
✔️ line observations

The lot is always visible.
The operator too.
Nothing stays “in the air” or just “in someone's head”.

🧾 Every operator, every batch, every minute

In Line 2, the tuna yield is below average.
BRAINR alerts.
Ricardo opens the detail:
❗ The lot came with darker areas
🧾 Registration made by operator Carolina at 09:41
📷 Photo taken and attached
🧊 Temperature within the parameters

Ricardo doesn't have to ask anything.
All the information is already there.
Make the decision on the spot and forward the batch for transformation into cubes.

📦 From packaging to shipping, without blind spots

At 14:00, the packing of the hake fillet begins.
BRAINR communicates directly with the labeler.
Each bag comes out with:
📌 real weight
📌 expiration date
📌 source batch
📌 code of the operator who packed

Ricardo keeps track of everything on the control panel.
If there's a higher-than-expected giveaway, you'll know right away.
If there's a delayed line, you can take action.

✅ Absolute hassle-free control

At the end of the round, Ricardo has everything in his hand:
📊 yield per product and per operator
📦 full traceability of each batch
❄️ temperature history by chamber
🕒 actual production times
🗂️ registered and closed alerts

The operation went smoothly.
Stress-free.
With confidence.
It is ready for an auditor or demanding client at any time.

Producing quality fish is not enough.
It is necessary to know who did what, with what lot, under what conditions, and at what time.
That's the power that BRAINR gives FresherFoods Mar.

What about Ricardo?
Today he manages a cold operation with a cool head.
Because those who have data don't panic.
Decide. Age. And it delivers with confidence.

Anthropomorphic brain mascot wearing glasses and a blue jacket with BRAINR logo, reading a newspaper and wearing a light blue surgical cap.

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