Replan the factory in minutes, give operators native apps on the line and keep planning connected to execution. More than 65% of Portugal's poultry production is managed on BRAINR.
The honest comparison
Both BRAINR and Emydex cover the core of meat and poultry processing, from live receiving and slaughter to further processing, traceability and ERP integration.
The differences below focus on architecture, planning and operator access.
"No public evidence" means that an equivalent standard capability is not clearly presented in Emydex's current public product information. It does not mean that the capability could not be delivered through another product, partner or custom project.
What changes on the floor
With Emydex: An Android app covers warehouse and coldstore, and key stations such as unloading ramps run on fixed terminals or tablets. With BRAINR: Operators complete production, quality, warehouse and shipping tasks on the line, while managers control the shift from a tablet.
With Emydex: Production planning is graphical and drag-and-drop, and runs on its own database interfaced with the factory floor. With BRAINR: Changes to the schedule flow straight into execution, so the line works from the revised plan.
With Emydex: Cloud is a hosting option alongside on-premises deployment. With BRAINR: IT teams do not need to maintain local application servers or manage platform updates.
Already speaks your factory's language
How BRAINR helps?
Pull & push · ERP-integrated · Visual capacity view
Guided picking & SSCC control · Real-time dashboards · Dedicated apps per user role
Marel, Bizerba & Zebra · Real-time dashboards · ERP integration · Automatic labels
Digital forms · HACCP, IFS & BRC support · GS1 · Complete traceability
Gatehouse control · Animal welfare (BEA) checks · Full farm-to-slaughter traceability · ERP integration
Route & dock planning · Real-time load tracking · Automatic delivery notes · ERP integration
Built for the realities of meat and poultry processing
Machine & labeler integration
Connect directly to Marel, Bizerba and Zebra to capture weights, print labels and collect production data automatically.
Catchweight & dual unit management
Built for variable-weight products where giveaway accuracy and yield matter most.
Co-product & by-product tracking
Track every output so production costs reflect real process performance.
Full GS1 support on mobile
Scan lots, batches, expiry dates and SSCC codes across all processes.
Advanced batch & lot management
Full traceability from intake to dispatch.
Backflush & forwardflush
Automate raw material consumption based on production output.
From cutting and deboning to mixing and packaging, execution stays tied to the plan, with yield and lot tracking at every step.
Replacing Emydex
BRAINR connects with existing systems, including SAP ERP and Marel equipment, with integrations assessed during scoping and a phased rollout designed to protect production continuity.
Functional and technical needs are captured.
BRAINR is configured and connected to the ERP.
The data for the section is prepared and loaded.
The setup is tested with key users to surface any issues.
The section's users are trained on the system.
The software goes into live operation in the section.
Issues are fixed and the cycle repeats for the next release.
What operations leaders say
“We went live before getting IFS certified, so it was immediately put to the test. BRAINR helped us directly obtain the certification, and it actively helps us maintain it through audits.”
“With BRAINR, the work flows from the start of the first line through to dispatch. If everything is done properly and in detail, in the end the weights are correct, the lots are correct, the product is correct. There is no room for error.”
“With BRAINR we estimate annual savings between 3.5 and 7 million euros. Digitalisation allowed us to move from a reactive operation to a much more efficient and predictable one.”
Measured results from poultry operations
95%
less time on quality and traceability reports
92%
less time spent on manual data entry
21%
higher operational efficiency
.avif)
Avisabor is a large-scale Portuguese poultry slaughterhouse supplying major retailers across Portugal and Spain.
4 months
Full operational digitisation
190,000
Birds per day, up from 40,000
3 months
Campoaves: 100% of operations on BRAINR
Straight answers
Yes. BRAINR combines planning and factory execution on a cloud-native platform, with operational coverage from live receiving to dispatch.
Yes. At Avisabor, BRAINR runs slaughter, deboning, trimming, slicing, packaging, warehouse and dispatch, with yield, quality and traceability linked to each order and lot.
Yes. BRAINR runs a real-time SAP integration in production at Grupo Lusiaves, including Campoaves Viseu, and connects to line equipment such as Marel at Avisabor. Other systems are assessed during scoping.
It depends on scope and integrations. Published projects reached full operational digitisation in three months at Campoaves and four months at Avisabor and Campoaves Viseu, going live section by section to protect production.